GINNY ALLEN, FOUNDER & PRINCIPAL
Ginny Allen is a licensed attorney and digital strategist for lawyers, law firms, and legal tech companies. She is the founder of Adept, a digital services firm, and consults with lawyers on evolving practice areas, business models, client service efforts, and marketing and business development strategy, among other topics.
As the former Chief Business Development Officer for a large North Carolina law firm, Ginny led the firm's rebrand and two website rebuilds, including the award-winning, CSHWorkersComp.com.
Ginny is also the founder of ThisBusinessOfLaw.com, a website dedicated to providing lawyers with information and resources on how to build profitable practices in the digital age. She is a sought-after speaker on topics including the future of law, digital marketing, professional branding, emerging business models, and legal ethics.
Ginny received her J.D. from the University of North Carolina School of Law. She is the Immediate Past Chair of the Law Practice Management & Technology Section of the North Carolina Bar Association and currently serves on the NCBA's Internet & Regulations Task Force. She lives just outside Raleigh, North Carolina with her husband and two young daughters.
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